Award-winning Scandinavian-inspired skincare brand Olehenriksen will expand distribution into the nation’s largest beauty retailer, Ulta Beauty, in January—marking a new milestone as the brand enters their 41st year in business.
 
Brand Founder Ole Henriksen shares, “Our mission at Olehenriksen is to deliver joy and results in every bottle, and we love that Ulta Beauty is equally as passionate about helping people spark, embrace, and find joy through beauty. I’m very proud to see my brand launch with Ulta Beauty, ensuring the intentional and efficacious formulas we produce can be celebrated and enjoyed by even more people across the country.”
 
Olehenriksen’s launch into Ulta Beauty will further expand the brand’s reach, delivering a new consumer base the opportunity to achieve the glow that the brand’s products are clinically proven to deliver.
 
Speaking to the brand’s continued growth, Senior Vice President and General Manager of Olehenriksen, Sarah Koch, states, “This momentous partnership provides the opportunity for an expanded network of individuals to experience the transformative results of our products. As we approach 2024, we look forward to many exciting launches, initiatives, and activations that will make our partnership with Ulta Beauty impactful for all.”

Expanding Availability of the Brand’s Assortment

Just in time for the new year, Ulta Beauty guests nationwide will be able to shop Olehenriksen in 700 select stores and on Ulta Beauty’s website.
 
The robust Olehenriksen assortment will include a variety of the brand’s best-sellers, spanning across their Truth Collection, which features the multi award-winning Banana Bright+ Eye Crème and Pout Preserve Peptide Lip Treatment, Strength Collection, inclusive of their hero Strength Trainer Peptide Boost Moisturizer, Transform Collection and more. Plus, new product launches and exclusives are set to debut throughout 2024.
 
“At Ulta Beauty, we’re committed to bringing the best and brightest brands to our assortment and providing our guests with solutions that meet their every need,” says Penny Coy, Vice President of Merchandising at Ulta Beauty. “Olehenriksen is a shining example of this and we’re proud to partner with Ole and his team to bring his beloved brand to more beauty enthusiasts.”
 
Beginning January 1, 2024, Olehenriksen will be available to shop at select Ulta Beauty stores nationwide and online.

More Olehenriksen News

Earlier this year, Olehenriksen appointed Anine Bing, founder & chief creative officer of her eponymous label, as its first Global Scandi Brand Advisor.